Supply Chain Go-To-Market strategy


A go to market strategy is a tactical action plan that successful companies look to, to uphold their mission, values and succeed in a new market or with a new customer. GTM strategy ensures that the company’s cross functional departments function smoothly, and in alignment towards achieving the broader goals of the organization. When the company ventures into launching a new product, moving a current product into a new market, or launching the company brand, all they seek is a holistic GTM strategy.

This course will equip you with the skills and knowledge to identify your business positioning, define your target market, and develop a marketing strategy that sets your business up for success.

You’ll Gain

 Understanding what a Go-To-Market Strategy is and why it matters

 Identify the complementary Sales Motion(s) to best leverage your Ideal Seller Profile to engage your Ideal Customer Profile

 Evaluate vision and/or mission statements and assess their alignment with a company’s product, core values, and focus

 Exploring the “whys” of a company

 Provide a comprehensive Go-To-Market Executive Briefing Summary for your company, including assessment and alignment of Mission, Core Values, Company Story, Differentiated Value Propositions, Ideal Customer Profile, Ideal Seller Profile, Sales Motion(s), and overall Go-To-Market Strategy

Is this
course for you?

This course is designed for entrepreneurs, business owners and executives who want to learn how to create and implement a successful go to market strategy.

Professionals looking to become entrepreneurs, , Product Management professionals, Entrepreneurs / Founders, Anyone who is involved in new product development

Course Pre-requisites

There is no such pre-requisite for enrolling. An open mind and basic understanding of Supply chain would be sufficient.


  • Introduction to Go-To-Market strategy
  • What is GTM and its benefits
  • Role of GTM in business plan
  • Objectives of a GTM strategy
  • Defining a GTM strategy
  • Key pillars of a GTM strategy, GTM strategy for sales process, planning a GTM strategy
  • Understanding the reasons for failure of a GTM strategy

Course Brochure 

Request for DEMO 

Facilitator Profile

A visionary leader offering over 23+ years of notable contribution in the entire gamut of delivering executive-level consulting to service & manufacturing organizations. Leadership forte entails achievement of measurable business results in supply chain process effectiveness and efficiency, unparalleled customer satisfaction and superior market performance; leveraging deep expertise, outstanding collaboration resulting in yield of multi-million dollar benefits to the bottom line.

Commonly Asked Questions 

How does a company quality for GTM strategy?

If your organization is still growing and expanding, (which pretty much all companies do), then it needs a GTM strategy. The benefits of a GTM strategy can range from a clearly defined plan and direction for all stakeholders, Reduced time to market for products and services, Increased chances of a successful product or service launch.