Market Research and Intelligence

Market Research And Intelligence

Market Intelligence forms the most essential component in reducing the costs and driving new businesses. It is inseparable entity for developing strategies and managing efficiencies.

The critical aspect that drives the sustained efficiency of your supply chain is the presence of a professional partner to conduct comprehensive research for your procured goods and services.

Knowing the right time for the pursuit of a new supply chain planner is a potent knowledge reserved for the mind that understands the market well. Without it, great ideas and innovative business strategies stand null. Skilled market research teams only have the competence to effectively navigate the supply chain market intelligence landscape. Our seasoned Supply Chain market research experts provide critical insights into supply chain trends, the supplier community and your competitors.

With CHOOLS Supply Chain and Market Research Experts. You will exclusively acquire the following benefits:

✔   Identification of key suppliers of your competitors.

✔   Valuable information on your competitors’ manufacturing and distribution priorities.

✔   Identification of key suppliers of rare products and services.

✔   Deep insights on supporting geographical expansion ventures.

✔   Relevant market condition evaluation. Generation of trending reports. Well informed vendor negotiation strategies.

➤   For competitive businesses, synchronous alignment of their sourcing strategies with their business objectives becomes a principal priority. Competitive intelligence and industry-wide trend provide clear conclusions on market conditions.

➤   Our research services are not withheld only for effective data collection. We will partner to develop Supply Chain Strategies based on the data collected to solve intricate industry problems.

Supply Stability

➤   Research experts at CHOOLS have a competitive edge over understanding the global supply chain better. Our Supply Chain strategy is proclaimed to be effective even for a volatile product. We believe in rigorous market research leading to actionable insights. Evaluation and assessment are assured to result in identification of key trends in pricing and supply of the product. Eventually, all culminate in much needed valuable cost containment.

Geographical Research Report

➤   While diversifying the geographical manufacturing, market research becomes critical in identifying emerging markets and elusive suppliers. It uncovers suppliers with optimum capacity, capability, quality and the price. With our comprehensive research reports, you can reduce the risk associated with the concerned process.

Competitive Make vs. Buy Report

➤   This major report is the most sought entity in the identification of supply chain patterns, Operation strategies, and the trends that will shape the market for years to come. This critical information can be effectively utilized in formulating effective sourcing and make vs. buy decisions.

Competitive Intelligence and Strategy

➤   Our goal is developing competitive intelligence based on historical trends. Our market research team present in-depth analysis of the concerned assignment on specified requirements. Its implications on competitors and the cross-industry examples are extensively studied and dissected. The report presented carries potential insights to transform the functioning of your organization into zenith of efficiency.

➤   With utmost focus on your individual business needs. With high priority placed on accomplishing your organization’s strategic objectives. CHOOLS Supply Chain and Market Research team strives with conviction to deliver right market intelligence at your fingertips.

Market Research and Intelligence - Case Study

Problem

The coronavirus pandemic impacted a leading reputed bank with concerning issues in their essential operations. Their regular professional tasks of maintaining a fully functional workforce and promotion of their products and services were getting significantly hindered. The bank needed a way out for effectively utilizing the floor space requirements as the social distancing was strictly mandated in society. The uncertainty resulted from the pandemic had huge implicated losses and risks for the major banks.

Solution

The bank needed a smart strategy that could address the issue economically utilizing advanced tactics. The solutions designed should be in close alignment with technology.

✔  Chools chose to dissect the issue into several phase levels. Example of one phase level would be an analysis of the hindrances at floor level operations. The appropriate solutions were developed and assigned to each. The customer service operations were enabled through technology and the employees were enabled through remote working.

✔  The market research conducted and the intelligence acquired by Chools played a pivotal role in issues concerning inconsistent operations in the bank and the highlighted needs of the customers.

✔  With the professional assistance from Chools, The bank company accurately targeted the customer needs. Their every requirement was digitally addressed. The most positive outcome emerging from the creation of the digital platform is the protection of health and safety of employees and the customers. The bank presently is being maintained with ultimate care for hygiene. The promotion of financial products and services through digital platforms enhanced the cost-effectiveness the bank aimed for.

The Challenge

Our client is a premier industry innovator had developed a pioneered delivery system for their product. They had firmly established a competitive advantage in the market. They discovered their primary competitor ready with a similar system to be released into the market. Chools was assigned to diligently investigate the competitor’s careful moves and determine its global strategy for the upgraded product.

The Approach

Chools carried out detailed interviews with the personnel from numerous departments across our client’s organization. The intent was to accurately understand the product innovation process and the possibility of how a competitor managed to reverse-engineer the product. With the knowledge gained we proceeded with identifying the supply chain patterns and competitor activity which revealed identical sourcing and product traits. The indicators with addition to the research into competitor’s marketing tactics and consumer profiling predicted the competitor’s launches aiming at specific markets.

The Result

The predictive knowledge enabled our client to tactically counter the threat by executing large scale campaigns that saturated the key markets before the competitor’s launch. The behavioral change initiated defended our client’s market share and firmly maintained their position as creative innovators.

1. 4 P’S OF MARKETING PRODUCT LIFE CYCLE

2. AIDA MODEL

 3. QUICK TIPS TO GET CUSTOMERS POSTING CONTENT ABOUT YOUR BRAND

4. THE BEST 15 MARKETING AND SALES TOOLS

5. FAST-TRACK YOUR CONTENT MARKETING PLAN

6. COMPETITOR MARKETING ANALYSIS FRAMEWORK

 7. COMPETITIVE INTELLIGENCE ANALYSIS AND STRATEGY

8. ANSOFF GROWTH MATRIX TOOL

9. MARKETING PLAN TRAINING & TEMPLATES

10. ONLINE MARKETING STRATEGY

 11. ROADMAPPING

12. PRODUCT LAUNCH STRATEGY

13. BREAK – EVEN ANALYSIS

14. MARKETING PLAN

15. STEP / PEST ANALYSIS

16. COMPETITOR ANALYSIS

 17. AGILE MARKETING

18. MARKETING CONTROLS

19. ANSOFF GROWTH MATRIX

20. GAP ANALYSIS

21. ONLINE MARKETING TOOLBOX 

 22. ONLINE MARKETING GRAPHICS

 23. ONLINE MARKETING ICONS

24. MARKETING & SALES KPIS